Creative,
Strategic Communicator,
Brand Enthusiast
Storyteller.
I'm Maressa. It's nice to 'click' with you online!
Embracing complexity is my professional love language... along with color & branding. (Oh and all the dogs). I adapt to any role and environment. I thrive within the dynamic intersection of branding and experiential spaces, where my analytical philosophy adapts organically to each unique context. Creative and technical chaos is always welcomed.
My work experience reflects a diverse range of industries, from global corporations to niche enterprises, each project infused with the belief that a brand extends far beyond its visual representation. Every brand narrative is an evolving story, shaped by experiences, design, communication, and effective storytelling.
At the heart of my professional approach lies a commitment to engagement and growth. Whether orchestrating IT campaigns for industry leaders like Eaton or spearheading RFP processes for firms like Stewart Engineering, I prioritize meticulous strategy and persuasive communication. Over my career, I've helped transform organizational narratives, leveraging digital platforms to foster community and amplify reach.
My career is a tapestry of connections — bridging brands with their audience, messages with their medium, and strategies with success. I gravitate towards projects that promise enduring impact and promise engagement.
Let's schedule a time to chat!
hola
project spotlight
Campaign: Server Room of Doom
Summary: The "Server Room of Doom" campaign centered on telling a compelling story of impact that not only raised awareness but also positioned Eaton as a frontrunner in the power management industry. Utilizing storytelling and engaging methods, the campaign created content and experiences specifically designed to market Eaton’s product portfolio to SMBs, Enterprise and Data Center IT professionals, as well as other key verticals, ensuring meaningful engagement with these targeted groups.
Role: Lead Campaign Manager
External Partners: Jack Morton Worldwide | Tegrita | Pathfactory | Largemouth Communications