Ely Maressa Gabriel
Marketing | Communication | Design
9+ years of experience
Email:
Location:
Raleigh, NC
full work experience
2024
2020-2022
2020-2022
2018-2020
2018
2016-2018
2016
2015
2015
Eaton
Senior Marketing Communication Analyst
Stewart Engineering
Proposal Communication Coordinator
Christ the King Church
Director of Marketing & Communication
The Wooten Company
Marketing Communication Coordinator
Freelance / Contract
Eschelon Experiences
Marketing Manager
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Temple University
Communications Coordinator
Council for Relationships
Marketing Associate
ABC11 Eyewitness News
Production Assistant
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Served as lead campaign manager for primary IT yearly campaigns, strategically targeting audiences within SMB, enterprise, data centers, healthcare, and education verticals, while also fostering thought leadership initiatives to position Eaton as an industry authority and drive brand credibility.
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Managed a budget of $1 million, collaboratively working with an ad agency to promote, engage, and generate educational and entertaining content through sponsored newsletters, webinars, surveys, paid media, and content syndication.
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Managed division website, overseeing content creation, distribution, and performance optimization to ensure brand consistency and maximize audience engagement.
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Conducted comprehensive market research and persona IT buyer research, tracking and reporting on key campaign metrics for data-driven decision-making and continuous improvement.
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Partnered with PR vendors to enhance media exposure, provide support for product launches, and develop go-to-market strategies, particularly focusing on strengthening B2B channel marketing efforts.
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Participated in event planning and management for product launches and trade shows, tailoring messages to specific industry audiences and extracting insights into IT trends and Eaton's offerings.
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Collaborated with cross-functional teams, including Channel marketing, product launch, corporate marketing, and lead generation, to develop, distribute, and create brochures, white papers, infographics, launch campaigns, and web content.
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Optimized email marketing programs, crafting personalized content destinations for emails and ads, yielded significant progress in line with industry benchmarks, surpassing past performance and meeting campaign goals, evidenced by increased emails deployed, delivered, opens, clicks, CTR, CTOR, and reduced unsubscribes.
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Improved and expanded the customer lifecycle marketing program, ensuring Eaton consistently delivered on customer expectations and nurtured long-term customer relationships.
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Spearheaded the management and development of RFP responses, meticulously assessing requirements, crafting impactful messaging.
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Developed visually captivating graphics and templates to enhance Stewart’s proposals and PowerPoint presentations, raising the bar for presentation standards.
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Ensured the completeness and accuracy of final proposals by meticulously integrating all necessary elements, including amendments, addenda, clarifications, and other essential components.
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Facilitated strategy meetings with internal teams and subject matter experts, fostering alignment and responsiveness to deliver strategic and tailored proposal solutions.
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Effectively delegated proposal tasks to the practice team, providing clear guidance and direction to ensure adherence to schedules and content requirements.
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Championed marketing strategy development and execution to elevate church events and activities, targeting diverse demographics with a focus on worship services, outreach programs, and community engagement.
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Steered the church's social media narrative, cultivating content across platforms including Facebook, Twitter, and Instagram to foster community connection.
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Orchestrated the creation of compelling marketing collateral, including brochures, flyers, and newsletters, articulating the church's ethos to the congregation and broader community.
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Collaborated across departments to strategize and deliver event marketing initiatives, ensuring seamless execution of holiday services, fundraising ventures, and youth engagements.
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Leveraged market analysis to pinpoint community trends, translating insights into actionable marketing strategies aimed at community growth and engagement.
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Forged partnerships with local media, amplifying church event visibility through press releases and media pitches, bolstering public relations efforts.
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Curated and maintained the church's web presence, optimizing content and enhancing navigation to maximize reach and engagement through SEO strategies.
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Directed targeted email marketing campaigns, engaging members and prospects with timely updates and informative content.
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Monitored and interpreted marketing analytics to refine strategies and drive campaign success, assessing metrics like web traffic, social media interaction, and email engagement.
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Engaged cross-functional teams, including music and children's ministries, to develop cohesive marketing campaigns that present a unified church community image.
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Established a comprehensive corporate style guide to enhance brand presence.
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Conducted a company-wide overhaul of all marketing collateral, overseeing design and copywriting to transform complex technical information into clear solutions that enhanced customer understanding and accessibility.
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Led website audit, researched industry trends, and initiated company rebranding effort.
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Introduced marketing strategies such as e-newsletters, paid media advertising, and SEO tactics.
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Designed proposal templates and edited final proposals to ensure quality and adherence to guidelines.
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Maintained and resolved technical issues on websites.
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Created and distributed marketing materials for client events.
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Crafted press releases, media statements, and online content.
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Developed style guides to ensure consistency in communications.
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Edited and directed production of collateral materials.
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Coordinated photography and events.
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Managed and curated content for social media platforms.
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Directed comprehensive marketing strategies for a portfolio of 7 distinct brands under the Eschelon Experiences Group umbrella.
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Managed 7 marketing budgets, tracked expenditures, and forecasted ROI to optimize financial resources.
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Orchestrated multiple marketing campaigns concurrently, notably the highly successful 'Miracle at The Haymaker' campaign, which led to a 3X increase in sales within the campaign period.
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Analyzed website and email data (KPIs, retention, traffic, etc.) to inform and enhance marketing strategies.
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Curated social media content, including copy, photography, and influencer partnerships, ensuring a consistent and engaging online presence.
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Managed segmented direct mail, print, and digital marketing campaigns, effectively growing customer engagement and brand recognition.
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Generated biannual marketing performance reports for stakeholders and senior management.
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Collaborated regularly with printers, suppliers, managers, influencers, graphic designer, and agencies.
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Led charitable initiatives, including events and quarterly fundraising, to drive community engagement and bolster the company’s social responsibility efforts.
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Facilitated communications and networking strategy rollouts for Policies for Action, Public Health Law Research, and Law Atlas projects.
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Delivered comprehensive editorial and design support in creating a variety of marketing assets, including online and print collateral, presentations, and social media content.
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Offered editorial guidance to legal researchers, enhancing the quality and precision of health law datasets.
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Sustained and elevated the visibility of Health Law on Harvard Law Bill of Health blog through regular content creation and editing.
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Co-led the successful launch of a revamped website, overseeing the migration of content to new formats and design specifications, which included the intranet migration process.
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Crafted compelling marketing materials, including engaging flyers, brochures, rack cards, and business cards.
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Managed website content to ensure effective communication of overall message.
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Orchestrated the design, editing, and distribution of newsletters and referral letters to foster community connections for each therapist.
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Coordinated and executed fundraising events aligned with organizational goals and values.
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Leveraged community relationships by setting up introductory meetings with businesses, showcasing the nonprofit's mission and services to build partnerships for strategic advertisement placement, thereby broadening reach and awareness of the nonprofit's mission.
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Managed camera controls, script distribution, and teleprompter operations following AP Television News protocols.
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Assisted producers, anchors, and directors by preparing studio cameras and microphones for live broadcasts in a dynamic setting.
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Operated teleprompters, organized scripts accurately for rundowns, and communicated effectively with the production team during changes.
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Supported anchors with rundown management and guest preparations to ensure professional and seamless live segments.
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Coordinated pre-show preparations, ensuring all elements were in place for successful program transitions.
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Set up and broke down scenery prior to live productions or tapings, and stored scenery after the show.
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Prepared and edited video packages and edited taped broadcasts.
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Designed graphic packages for on-screen promotions and segments.